The Client is an American e-commerce company that sells furniture and home-goods. Founded in 2002, their digital platform offers millions of items from more than thousands of global suppliers.
Timeliness is a key factor in competitive intelligence. Changes on competitor sites can significantly impact decisions in determining whether product offers remain competitive. Thus, product research and comparison must be based on the most updated information.
Even with today’s constant drive to automate, not all processes can be automated. Human intervention is needed to appropriately compare product offers. With constant updates in product offers, the client needs a comprehensive yet low cost solution for product research and comparison.
OP360 deployed a reliable, high-quality data research and analytics team tasked with gathering information to help the client make better-informed decisions while reducing risk.
Delivering competitive intelligence through product research and comparison required a 4 pronged approach:
1
Robust hiring plan with an effective training program for data analysts and quality analysts
2
Ethical and legitimate research and information gathering process and guidelines
3
Comparison criteria and specific analysis variables
4
Quality assurance reporting and alignment for market adjustments
